0%
−2.1ptsince axis
Deltas across 4 lenses.
AIXYS · MODULES · GROWTH ANALYTICS
Pipeline to
payoff.
Growth Analytics is the funnel that the deal actually moved through — not the one marketing modelled in a third tool. Every touch, every signature, every renewal reads from the same record. The dashboard is the reality.
MODULES · LIVE LOOP · GROWTH
Funnel to payoff, live.
LIVE · BATCH 01Every touch, every stage, every dollar — sampled from the same records finance closes against. What you see is what shipped.
2.3s
−76%vs BI stack
Define → chart, median.
4
+4this quarter
Live cuts across the axis.
60%
+8pt30d
Revenue tied to source touch.
FUNNEL · AIXYS vs LEGACY STACKSame 12.4k visits, six stages, one month.
BATCH 01- 00:00:03CH·PAIDAd click landed on ACME · deal taggedTOUCH
- 00:00:08CH·ORGANICDemo booked · Northwind · blog referrerBOOK
- 00:00:14STAGE·SQLDeal moved · Globex · $82k qualifiedMOVE
- 00:00:22STAGE·WINDeal closed · InitTech · 3-year · $412kWIN
- 00:00:29CH·REFERRALReferral landed · 14-day trial · WayneNEW
MODULES · CAPABILITIES · 04
Four rules that keep attribution true.
Attribution breaks when the funnel lives in a tool that does not own the deal. Growth Analytics closes the loop by living on the same record every other module does.
- 01
Attribution lives on the deal
Every touch — ad click, email open, demo booked, call held — lands on the same record the deal lives on. The attribution question is answered by reading the record, not joining across four funnels.
PROOFAttribution drift across lenses · 0 dollars.
- 02
Funnel reads the shipped reality
The funnel is not a marketing model guessing at conversion. It is the memory of what actually happened — deal → signed → paid → retained — measured on the same rows finance closes.
PROOFPipeline → revenue reconciliation · weekly, automatic.
- 03
Segment on any field, any time
Any attribute on the record becomes a cut on the funnel. Cohort by signup month, by plan, by channel, by CS owner — no ETL, no semantic layer, no wait. The data is live in the room.
PROOFTime-to-cohort · under 4 seconds on batch-01 data.
- 04
Growth talks to product
Activation metrics live next to product usage, which lives next to the deal. Growth sees the same row PMs see. "Which accounts used the feature" and "which accounts paid more" become one query.
PROOFCross-lens queries · no BI hand-offs.
MODULES · 06 QUESTIONS
Six questions on one funnel.
- ATTRIBUTION
Which channel drove the deals that actually closed — not the clicks?
- PAYOFF
Which campaign returned ARR — segmented by plan, region and CS owner?
- ACTIVATION
Which accounts hit the value moment in week one — and who is still stuck?
- RETENTION
Which cohorts renewed — grouped by how they first converted?
- EXPANSION
Which customers added seats or upgrades — and what usage preceded it?
- CHURN
Which accounts are slipping — by usage, ticket volume, and NPS drift?
ARCHITECTURE · DEEPER
Attribution is a memory problem.
When the deal lives in a separate tool from the marketing events, the attribution question is always a join across unreliable keys. Put them on one record, and the question answers itself.
AIXYS · MODULES · GROWTH ANALYTICS
Pipeline to payoff, on one funnel.
Attribution that ties to the deal is honest attribution. Growth Analytics is the funnel that the company actually shipped.